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Figure-huggers
Why we love theshape we're in THEY are the women refusing to let their lives be ruled by a dress size - and proving that beauty abounds in any body shape. The women were selected from 1500 entries as the winners of the How to Feel Good For The Woman That You Are campaign, sponsored by the sunday mail, 97.3FM and the Myer Centre. Each represents one of the five common body shapes: apple, pear, hourglass, cornetto and column. Jayne Rushton, Erica Meakin, Helen Charrington, Belinda Freiberg and Robin Bailey bravely agreed to lay bare all the things they don't like about their bodies - large curves and tummy flab - and then have an expert show them the secrets of dressing to suit their shape. With the guidance of Myer Centre makeover stylist Jenny Gaskell, the women were treated to a personal masterclass and $500 wardrobe. The results were remarkable as each woman discovered the joy of self-confidence that comes with loving the shape they're in. Pear shaped Logana resident Erica Meakin could not hold back the tears when she saw her reflection. "I would never have thought I could wear clothes like this. It's amazing," she said. "It has taken me 39 years to be happy about the way I am." Apple-shaped Belinda Freiberg, 37, was also emotional, looking fantastic in a spring dress after years of wearing only trousers because she believed she wasn't the right shape. "It's great to see myself in a dress again. I've loved being involved in the competition," she said.
Kellie Alderman
Jenny Gaskell joins Dreamworld to present the Mick Doohan Motocoaster ride
Sponsorship, visual design, merchandising, creative writing and public relations work was all part of the "Motocoaster" project brief to Jenny Gaskell for this 12 week project. "To present the "Walk of Fame" required a lot of research. Understanding the levels of motorcycle racing meant meeting a vast array of interesting people within the industry. The statistics for past and present Australian champions along with a chronological history of Phillip Island, and an important safety message were incorporated as part of the educational edge the Motocoaster ride provides the guests, not to mention the adrenalin, fun and excitement from the ride itself!" Jenny states. This project was not without diligence in project management, understanding the logistics of working around a building site timeframe, and having flexibility of moving targets, were part of what it takes to deliver your elements for a venture of this magnitude. Ensuring the props and products for visual effect were reflecting the vision of the creative architect. "The Pit Tents located trackside was where I focused my creativity. To present each sponsors pit tent with a mix of authenticity and fun and in keeping with the former Dreamworld thrill rides, yet create something new and innovative" Jenny said. During this exciting project you would often find Jenny walking potential sponsors through the ride building site in progress, browsing the local bike wreckers for parts or flipping through hundreds of racing images ensuring to capture the feeling you get trackside. "I can hang up my hard hat for now, but I look forward to my next adventure and that will be styling a fashion parade for the new Emporium Hotel - stay tuned!" she said.
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